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Website Structure: Optimize Your Site Architecture for UX and SEO

A sequential site structure has a linear, A-to-B path of usability. It’s simple to find that business’s rates, contact information, or testimonials within one or two clicks how to plan a website structure from the homepage. As a webmaster or marketer, it is easy to get carried away with tweaking HTML, CSS and planning out the best site structure in a spreadsheet.

best website structure for seo

Identify key queries of your competitor and the types of pages created for them. To identify competitors correctly, you need to determine the main site queries, as well as the key parameters of your business model, and keep them https://globalcloudteam.com/ in mind during this stage. You can learn more about how to find your competitors in our other article. If your site is understandable and well-structured, potential customers are more likely to stay on it for a long time.

How to Do a Basic Website Audit to Improve SEO and UX (in 10 Steps)

Nick Schäferhoff is an entrepreneur, online marketer, and professional blogger. He found WordPress when he needed a website for his first business and instantly fell in love. When not building websites, creating content, or helping his clients improve their online business, he can most often be found at the gym, the dojo or traveling with his wife. If you want to get in touch with him, you can do so via Twitter or through nickschaeferhoff.com. For that reason, it’s paramount for your website architecture that you have a good contextual linking strategy. In addition, when it comes to written content, try to make your categories roughly the same size.

  • URL structure – The format of your URLs is also part of website architecture and especially important for search engines.
  • And what can you do to avoid your site structure becoming an issue?
  • If a site has a deep structure, it means that users often need to click through multiple links to reach the page they want.
  • This supports differences in ranking on search results pages for similar content.

You need to make it easy to navigate such that users can interact with your key content and primary products and services in as few clicks as possible. By making it easy to navigate your site, you increase the chances of converting customers and having loyal return customers. It provides users with many options on where to go next and is best navigated via internal links or the search field, less via a navigation menu. We have already alluded to what site structure is in the introduction. Basically, it’s the way the pages of your website are organized, connected, and grouped together. Your site’s architecture controls how visitors and search engines navigate your site.

Step 2. Collect a website’s keyword list and divide it into groups

Firstly, over 50% of people search online using mobile devices, and secondly, Google predominantly uses the mobile version of the content for indexing and ranking. An excellent website architecture should make it easy for both search engines and users to find your site’s content. That means that you’ll want to avoid putting important pages too deep into your website.

Read the guide by Joost to learn more about keyword cannibalization and how to fix it. Start with your new menu one or two levels deep and see if you can fit in more of the pages you have created over the years. You’ll find that some pages are still valid, but don’t seem relevant for your menu anymore. No problem, just be sure to link to them on related pages and in your sitemaps, so that Google and your visitors can still find these pages. The flowchart will also show you any gaps in the site structure.

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The most common website architecture is some type of hierarchical structure. It’s a classic top-down structure with the homepage on top, followed by top-level pages, and then subpages below that. Footer navigation – The footer is an underutilized element on many sites that offers a lot of possibilities to provide additional assistance to your visitors.

best website structure for seo

The main reason why you should care about website architecture is to improve your rankings on Google. Good site architecture will push your rankings up and allow you to compete with much stronger — but less organized — domains. The structure of your site directly influences SEO and showcases what your website offers in order of importance. As with most things, the choice for the best website structure comes down to what your needs are. Answering these questions can help narrow down the best choice. Deciding the proper structure can significantly improve optimization.

Use a Flat Site Structure

Don’t try to hide your categories but make sure that your main categories are accessible from the main menu and linked to from the homepage. There are some rules to follow when creating categories, either for the products and services you are offering or for your blog. There is no limitation as to the number of categories or subcategories you can create but a rule of thumb is not to create more than 3 levels of depth in your hierarchy.

best website structure for seo

Of course, that is assuming you’ve built your silo/hub pages the way we described above and that overall, it’s easy to navigate down the levels of your website. Once your silo page is done and published, it’s time to replace the default WordPress category page with the post or page you just created. The worst thing you can do for your website architecture is to randomly create pages and posts without thinking about where they’ll fit in your site’s overall structure. If your pages are not well-linked, it will be harder for the crawlers to find them and give you more organic traffic.

Step 4. Maintain a clear URL structure

Therefore, something like a newsletter sign-up form is also a possibility as are social media icons, a search bar, recent posts, or a call to action. However, don’t overdo it and add too many links, as it can overload the page experience. You want to find a balance between inviting visitors to explore more of your site, while not detracting from where they currently are. A good rule of thumb is to place about three to five links per 1,000 words. First, make it a habit to link from each page to other relevant content on your site. You know, like we do in this post, where we point out related articles that might be of interest to you.

best website structure for seo

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